AdvertisingNow!TVCommercials

FromAppletoVW,theverybestoftoday'stelevisioncommercials.Foranyoneinterestedininventivecommercials,thisbookcoversthebestcontemporaryexamplesfromaroundtheworld.TheverybestTVcommercialsaremasterpiecesoftheart,30-or60-secondfilmsthatmakeusthink,andrethinkourattitudestowardsacertainbrand,productorservice.Whetherit'ssellingthelatestNikesneakerorraisingawarenessaboutthedangerofspeeding,acommercialmustcommunicateitsmessageinunderaminute,andonlythesharpestcreativemindsachievetheperfectbalanceofnovelty,entertainment,informationandemotionalimpact.Thisbook-and-DVDpackagegathersmanyoftheworld'sbestcommercialsofrecentyears,inchaptersorganizedbysubject,suchasfood&beverage,health&beauty,social&political,technology,andtransport.Alsoincludedarescreenshots,descriptionsofeachspot,andacreditlist.Over80commercialsfeaturedinthebookareincludedontheaccompanyingDVD.Lotsofcolorart.