书目

EuropeanCasesinRetailing

内容简介

MarcDupuisisamarketingandretailingprofessorattheParisGraduateSchoolofManagement(ESCPGroup).HehasbeenvisitingprofessoratuniversitiesinRussia,theUSAandAsia,andistheauthorofmanybooksandarticles.Asaconsultant,heremainsinclosecontactwithretailersandtheirsuppliers.JohnDawsonisprofessorofmarketingattheUniversityofEdinburghandisvisitingprofessoratESADE,Barcelona.HehasbeenvisitingprofessoratuniversitiesintheUSA,AustraliaandJapanandhasbeenactivelyinvolvedinresearchingretailissuesforthirtyyears.Hisresearchinterestsareininternationalretailing,distributionchannelrelationshipsandpublicpolicyissuesinretailing.

作者简介

MarcDupuisisamarketingandretailingprofessorattheParisGraduateSchoolofManagement(ESCPGroup).HehasbeenvisitingprofessoratuniversitiesinRussia,theUSAandAsia,andistheauthorofmanybooksandarticles.Asaconsultant,heremainsinclosecontactwithretailersandtheirsuppliers.JohnDawsonisprofessorofmarketingattheUniversityofEdinburghandisvisitingprofessoratESADE,Barcelona.HehasbeenvisitingprofessoratuniversitiesintheUSA,AustraliaandJapanandhasbeenactivelyinvolvedinresearchingretailissuesforthirtyyears.Hisresearchinterestsareininternationalretailing,distributionchannelrelationshipsandpublicpolicyissuesinretailing.

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