内容简介
MarcDupuisisamarketingandretailingprofessorattheParisGraduateSchoolofManagement(ESCPGroup).HehasbeenvisitingprofessoratuniversitiesinRussia,theUSAandAsia,andistheauthorofmanybooksandarticles.Asaconsultant,heremainsinclosecontactwithretailersandtheirsuppliers.JohnDawsonisprofessorofmarketingattheUniversityofEdinburghandisvisitingprofessoratESADE,Barcelona.HehasbeenvisitingprofessoratuniversitiesintheUSA,AustraliaandJapanandhasbeenactivelyinvolvedinresearchingretailissuesforthirtyyears.Hisresearchinterestsareininternationalretailing,distributionchannelrelationshipsandpublicpolicyissuesinretailing.
作者简介
MarcDupuisisamarketingandretailingprofessorattheParisGraduateSchoolofManagement(ESCPGroup).HehasbeenvisitingprofessoratuniversitiesinRussia,theUSAandAsia,andistheauthorofmanybooksandarticles.Asaconsultant,heremainsinclosecontactwithretailersandtheirsuppliers.JohnDawsonisprofessorofmarketingattheUniversityofEdinburghandisvisitingprofessoratESADE,Barcelona.HehasbeenvisitingprofessoratuniversitiesintheUSA,AustraliaandJapanandhasbeenactivelyinvolvedinresearchingretailissuesforthirtyyears.Hisresearchinterestsareininternationalretailing,distributionchannelrelationshipsandpublicpolicyissuesinretailing.