书目

LivingBrands:Collaboration+Innovation=CustomerFascination

内容简介

ABrand-NewApproachtoBrand-Building.ForConsumers.ForCompanies.ForLife.Ifyouwanttobuildandstrengthenyourbrandinthetwenty-firstcentury,youneedmorethanclevergrassrootspromotionsandhipguerrillamarketing.YouneedLivingBrands,RaymondNadeau'sdynamic,groundbreakingapproachtobrandingthatshowsyou,insixsimplesteps,howtobecomeanintegralpartofyourconsumers'lives.LivingBrandsisbasedonapassionforunderstandingconsumers'livesandtheirexistingneeds.Itusesthelateststrategiesofconsumercollaborationtocreateamore...

作者简介

RaymondA.NadeauisthefounderoftheagencyLBLM(LivingBrands,LivingMedia)andtheformervicepresidentofnewideas,globalcreativedirectorforCotyInc,CotyBeauty,andtheLancasterGroup.Heiscurrentlyhelpingtodefine“brandedentertainment”astheexecutivecreativeconsultantfortheTurnerMediaGroup,andhealsoislaunchingtheNorthAmericanofficeforcentdegrés,theworld-renownedParisbrandidentityagency.Nadeauhasdevelopedbrandidentities,productconcepts,andadvertisingstrategiesforadidas,CelineDion,JenniferLopez,MarcJacobs,KennethCole,andmanyotherclients.HisgroundbreakingLivingBrands,LivingMediastrategyhasbeenprofiledinBrandweekandonCNN.

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