Eyetracking Web Usability

EyetrackingWebUsabilityisbasedononeofthelargeststudiesofeyetrackingusabilityinexistence.Best-sellingauthorJakobNielsenandcoauthorKaraPerniceusedrigoroususabilitymethodologyandeyetrackingtechnologytoanalyze1.5millioninstanceswhereuserslookatWebsitestounderstandhowthehumaneyesinteractwithdesign.Theirfindingswillhelpdesigners,softwaredevelopers,writers,editors,productmanagers,andadvertisersunderstandwhatpeopleseeordon’tsee,whentheylook,andwhy.