内容简介
Weallwanttogetourmessageheard.AndinBang!,marketinggurusLindaKaplanThalerandRobinKovaltellushow.Theyandtheirtalentedcolleaguesarethebrainsbehindahostofmemorableandhighlysuccessfulads,fromtheenormouslysuccessfulAFLACducktotheirresistiblysentimental“KodakMoment”toHerbalEssences’outrageous“TotallyOrganicExperience.”InBang!,KaplanThalerandKovalofferprovenstrategiesforcreatingaloud,clear,attention-grabbingmessageaboutandproductorservice.Fullofentertaininganecdotesandinspiringaccountsofcampaignsthathavepropelledrevenuesanddramaticallyincreasedmarketshare,Bang!showsmanagershowtocreateamarketingcampaignthatcutsthroughthemessageclutterandcreatesagenuinemarketingexplosion.