书目

Bang!

内容简介

Weallwanttogetourmessageheard.AndinBang!,marketinggurusLindaKaplanThalerandRobinKovaltellushow.Theyandtheirtalentedcolleaguesarethebrainsbehindahostofmemorableandhighlysuccessfulads,fromtheenormouslysuccessfulAFLACducktotheirresistiblysentimental“KodakMoment”toHerbalEssences’outrageous“TotallyOrganicExperience.”InBang!,KaplanThalerandKovalofferprovenstrategiesforcreatingaloud,clear,attention-grabbingmessageaboutandproductorservice.Fullofentertaininganecdotesandinspiringaccountsofcampaignsthathavepropelledrevenuesanddramaticallyincreasedmarketshare,Bang!showsmanagershowtocreateamarketingcampaignthatcutsthroughthemessageclutterandcreatesagenuinemarketingexplosion.

作者简介

LindaKaplanThaleristheCEOandChiefCreativeOfficerandRobinKovalisGeneralManageroftheKaplanThalerGroup,rankedasthefastestgrowingadvertisingagencyintheU.S.byleadingindustryandbusinesspublications.Theyareresponsibleforsomeofthebiggestbangsinthemarketingworldskyrocketingsales,infiltratingpopcultureandcreatingbrandiconssuchastheAFLACDuck.

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