How to Talk So People Listen

SonyaHamlin,arguablyAmerica'sleadingcommunicationexpert,showsushowtosuccessfullycapturepeople'sattentionsothattheylisten,understand,andarepersuadedbyyourmessage,especiallyintheplugged-in,fast-paced,visually-drivenatmospherethatistoday'sworkplace.Whethermakingapresentationtoalargeaudienceordealingone-on-onewithaclientorcolleague,orcommunicatingbyE-mail,Hamlinteachesusthatoneofthekeystomakingpeoplelistenistothinkaboutandrespondtowhatmotivatesthem-namely,self-interest.Shethenprovidestoolstoassessothers'self-interestanduseittogetthemtolistentoyourmessage.Hamlinalsoexplainshowtocapitalizeonthelatestvisualaidswehaveatourdisposaltoday.Welearntodeterminewhatinformationneedsorlendsitselftovisualpresentation,andhowtomakevisualsactive,sothattheyserveasanextensionofthespeaker.InHowtoTalkSoPeopleListen,you'llalsofindpracticalinformationonhowtounderstandyouraudience,howtoencourageyourlistenerstotrustyou,andhowtobeyourselfwhenyou'reonthepodium.Writtenwitheveryonefromtheexecutivetotheentry-levelemployeeinmind,HowtoTalkSoPeopleListenisaninnovative,commonsenseguidetoeffectivecommunicationandaninvaluableresourceforanyonelookingtosharpentheircommunicationandpresentationskills.