Exploring Strategy：Text & Cases

Withoveronemillioncopiessoldworldwide,ExploringStrategyhaslongbeentheessentialintroductiontostrategyforthemanagersoftodayandtomorrow.Fromentrepreneurialstart-upstomultinationals,charitiestogovernmentagencies,thisbookraisesthebigquestionsaboutorganisations–howtheygrow,howtheyinnovateandhowtheychange.Withtwonewmembersaddedtotherenownedauthorteam,thistentheditionofExploringStrategyhasbeencomprehensivelyupdatedtohelpyou:-Understandclearlythekeyconceptsandtoolsofstrategicmanagement-Explorehottopics,includinginternationalisation,corporategovernance,innovationandentrepreneurship-Learnfromcasestudiesonworld-famousorganisationssuchasApple,H&M,RyanairandManchesterUnitedFCPleasenotethattheproductyouarepurchasingdoesnotincludeMyStrategyLab.MyStrategyLabJoinover11millionstudentsbenefitingfromPearsonMyLabs.ThistitlecanbesupportedbyMyStrategyLab,anonlinehomeworkandtutorialsystemdesignedtotestandbuildyourunderstanding.WouldyouliketousethepowerofMyStrategyLabtoaccelerateyourlearning?YouneedbothanaccesscardandacourseIDtoaccessMyStrategyLab.Thesearethestepsyouneedtotake:1.MakesurethatyourlecturerisalreadyusingthesystemAskyourlecturerbeforepurchasingaMyLabproductasyouwillneedacourseIDfromthembeforeyoucangainaccesstothesystem.2.CheckwhetheranaccesscardhasbeenincludedwiththebookatareducedcostIfithas,itwillbeontheinsidebackcoverofthebook.3.IfyouhaveacourseIDbutnoaccesscode,youcanbenefitfromMyStrategyLabatareducedpricebypurchasingapackcontainingacopyofthebookandanaccesscodeforMyStrategyLab(ISBN:9781292007007)4.IfyourlecturerisusingtheMyLabandyouwouldliketopurchasetheproduct...Gotowww.mystrategylab.comtobuyaccesstothisinteractivestudyprogramme.Foreducatoraccess,contactyourPearsonrepresentative.TofindoutwhoyourPearsonrepresentativeis,visitwww.pearsoned.co.uk/replocator