书目

The Necessary Revolution

内容简介

Imagineaworldinwhichtheexcessenergyfromonebusinesswouldbeusedtoheatanother.Wherebuildingsneedlessandlessenergyaroundtheworld,andwhere"regenerative"commercialbuildings–onesthatcreatemoreenergythantheyuse–arebeingdesigned.Aworldinwhichenvironmentallysoundproductsandprocesseswouldbemorecost-effectivethanwastefulones.AworldinwhichcorporationssuchasCostco,Nike,BP,andcountlessothersareformingpartnershipswithenvironmentalandsocialjusticeorganizationstoensurebetterstewardshipoftheearthandbetterlivelihoodsinthedevelopingworld.Now,stopimagining–thatworldisalreadyemerging.Arevolutionisunderwayintoday'sorganizations.AsPeterSengeandhisco-authorsrevealinTheNecessaryRevolution,companiesaroundtheworldareboldlyleadingthechangefromdead-end"businessasusual"tacticstotransformativestrategiesthatareessentialforcreatingaflourishing,sustainableworld.Thereisalongwaytogo,buttheeraofdenialhasended.Today'smostinnovativeleadersarerecognizingthatforthesakeofourcompaniesandourworld,wemustimplementrevolutionary—notjustincremental—changesinthewayweliveandwork.Brimmingwithinspiringstoriesfromindividualsandorganizationstacklingsocialandenvironmentalproblemsaroundtheglobe,THENECESSARYREVOLUTIONrevealshowordinarypeopleateverylevelaretransformingtheirbusinessesandcommunities.Byworkingcollaborativelyacrossboundaries,theyareexploringandputtingintoplaceunprecedentedsolutionsthatmovebeyondjustbeing"lessbad"tocreatingpathwaysthatwillenableustoflourishinanincreasinglyinterdependentworld.AmongthestoriesinthesepagesaretheevolutionofSweden's"GreenZone,"Alcoa'swaterusereductiongoals,GE'secoimaginationinitiative,andSeventhGeneration'sdecisiontoshiftsomeoftheiradvertisingtoyouth-ledsocialchangeprograms.Atitsheart,THENECESSARYREVOLUTIONcontainsawealthofstrategiesthatindividualsandorganizationscanuse—specifictoolsandwaysofthinking—tohelpusbuildtheconfidenceandcompetencetorespondeffectivelytothegreatestchallengeofourtime.Itisanessentialguidebookforallofuswhorecognizetheneedtoactandworktogether—now—tocreateasustainableworld,bothforourselvesandforthegenerationstofollow.

作者简介

PeterSengewasnamedasoneofthe24peoplewhohad"thegreatestinfluenceonbusinessstrategyoverthelast100years"bytheJournalofBusinessStrategy.PETERSENGE,seniorlectureratMITandthefoundingchairoftheSocietyforOrganizationalLearning(SoL),istheauthororco-authorofseveralbestsellingbooks,includingTheFifthDiscipline,SchoolsThatLearn,andPresence.BRYANSMITH,coauthorwithSengeofTheDanceofChangeandtwootherFifthDisciplinefieldbooks,isamemberofthefacultyatYorkUniversity'sSustainableEnterpriseAcademy,andpresidentofBroadReachInnovations,Inc.NINAKRUSCHWITZ,manageroftheFifthDisciplineFieldbookProject,istheeditorofReflections:TheSoLJournalonKnowledge,Learning,andChange.JOELAURandSARASCHLEYco-foundedtheSoLSustainabilityConsortiumin1998;JoeisvicepresidentofcontentforGreenopolis.com,andSaraisamentorfortheHaroldGrinspoonFoundation.

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