BREAKTHROUGH COMPANY, THE

Basedonafive-year,7,000-companystudyThevastmajorityofsmallbusinessesstaysmall–andnotbychoice.Onlythemostsavvyandpersistent–atinyonetenthofonepercent–breakthroughtotheveryhighestranks.InTheBreakthroughCompany,technologyCEOandFortune500consultantKeithMcFarlanddrawsuponanextensiveempiricalstudytorevealexactlyhoweverydaycompaniesbecomeextraordinary,showingthatbreakthroughsuccessisassociatedwithaclearlyidentifiablesetofstrategiesandskillsthatanyoneinanybusinesscanemulate–fromsmallstartuptoindustryleader.Withpowerfulandspecificactionstepsconcludingeachchapter–andinvaluableadviceonvirtuallyeverypagefrombusinessleaderswho’vetakentheircompaniestoextraordinarylevelsofgrowthandprofitability–TheBreakthroughCompanyisstuffedwithreal-worldtoolsandmyth-bustinginsightsthatcanbeusedbyanyonewantinghisorherbusinesstojointhisexclusivecircle.“ThinkGoodtoGreatforthosestillsmallenoughtothinkbig.”—BobEckert,chairmanandCEO,Mattel,Inc.“Ifyou’relookingforabreakthrough,breakopenthisbook.”—HarveyMackay,authorofthe#1NewYorkTimesbestsellerSwimwiththeSharksWithoutBeingEatenAliveFeaturingabonusexcerptfromKeithMcFarland’snewbook,Bounce