飞行路径：在加拿大大多数混乱的产业中WestJet如何高飞 FLIGHT PATH

AtatimewhenairlinesacrossNorthAmericaandaroundtheworldarefacingcrisisaftercrisis,andmanycollapsingintobankruptcy,WestJethasbecomeCanada'smostsuccessfulairlineandoneofthetwomostprofitablecarriersinNorthAmerica.WestJetgotoffthegroundin1996,withthreeaircraftand220employeesservingjustfivewesternCanadiancities.Today,thecompanyissoaringtonewheights,withmorethan6million'guests';travelingon44planes,andWestJet'sover3,700peopleprovidingserviceto26destinations.FlightPathisthefirstbooktochronicletheamazingsuccessstoryofCanada'sleadinglow-fareairline.ItoffersadetailedlookatWestJet'spathtosuccessandholdsvaluablelessonsforanybusinessreader:theempoweringcorporatephilosophyandpeople-firstculture;thelow-coststructurethatdrivesprofitability;thepassionforcustomerservicethatputsthefunbackintoflying;thefocusontechnologyinnovations;andtheunwaveringcommitmenttoprovidingsafe,friendly,andaffordableairtravel.