The Why Axis：Hidden Motives and the Undiscovered Economics of Everyday Life

UriGneezyistheArthurBrodyEndowedChairinBehavioralEconomicsandprofessorofeconomicsandstrategyattheRadySchoolofManagementatUCSanDiego.HehasalsobeenonthefacultiesoftheUniversityofChicago,Israel'sTechnion,andtheUniversityofHaifa.JohnLististheHomerJ.LivingstonProfessorofEconomicsattheUniversityofChicago.HehasbeenaresearchassociateattheNationalBureauofEconomics(NBER)formorethandecadeandservedassenioreconomistonthePresident'sCouncilofEconomicAdvisorsforenvironmentalandresourceeconomics.