Behind the Cloud：The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Howdidsalesforce.comgrowfromastart-upinarentedapartmentintotheworld'sfastestgrowingsoftwarecompanyinlessthanadecade?Forthefirsttime,MarcBenioff,thevisionaryfounder,chairman,andCEOofsalesforce.com,tellshowheandhisteamcreatedandusednewbusiness,technology,andphilanthropicmodelstailoredtothistimeofextraordinarychange.Showinghowsalesforce.comnotonlysurvivedthedot-comimplosionof2001,butalsowentontodefineitselfastheleaderofthecloudcomputingrevolutionandsparka46billion-dollarindustry,Benioff'sstorywillhelpbusinessleadersandentrepreneursstandout,innovatebetter,andgrowfasterinanyeconomicclimate.InBehindtheCloud,Benioffsharesthestrategiesthathaveinspiredemployees,turnedcustomersintoevangelists,leveragedanecosystemofpartners,andallowedinnovationtoflourish.Benioffshowshowsalesforce.compioneeredasimpleidea(deliveringbusinessapplicationsasaserviceovertheInternet)tochangethewayallbusinessesusesoftwareapplicationsand,ultimately,changethewaythesoftwareindustryworks.WithMarcBenioff'scandid,unconventionaladviceandunusualcall-outlessonsfromtheSalesforce.comPlaybook—includingBenioff'sproprietarymanagementtool,V2MOM—anybusinesscangoagainstthegrain,rapidlychangethegame,andlearnhowtoachievelastingsuccess.