Built from Scratch

作者 Bernie著Arthur Blank著
出版社 Random House US
出版时间 2001年7月第1版
ISBN 9780812933789
定价 142.10

内容简介

WhenafriendtoldBernieMarcusandArthurBlankthat,"You'vejustbeenhitintheassbyagoldenhorseshoe,"theythoughthewascrazy.Afterall,bothhadjustbeenfired.Whatthefriend,KenLangone,meantwasthattheynowhadtheopportunitytocreatethekindofwide-openwarehousestorethatwouldhelpsparkaconsumerrevolutionthroughlowprices,excellentcustomerservice,andwideavailabilityofproducts.BuiltfromScratchisthestoryofhowtwoincrediblydeterminedandcreativepeople-andtheirassociates-builtabusinessfromnothingto761storesand$30billioninsalesinameretwentyyears.BuiltfromScratchtellsmanycolorfulstoriesassociatedwithTheHomeDepot'sfoundingandmeteoricrise;showsthatacompanycanbeatough,growth-orientedcompetitorandstillmaintainahighsenseofresponsibilitytothecommunity;andprovidesgreatlessonsusefultopeopleinanybusiness,fromstart-upstotheFortune500.GreatStories•"MingtheMerciless":TheinsideaccountofthemanwhofiredArthurBlankandBernieMarcus•"Mypeopledon'tdriveCadillacs!"HowRossPerotalmostgotinvolvedwithTheHomeDepot•"Takethisjobandshoveit!"ThebankerwhoputhiscareeronthelinetogetTheHomeDepottheloanthatenabledittosurvive•"Folks,Itellya,iftheseAtlantastoreswereanybigger,we'dbepayingAlabamasalestax."HomeDepot'sfirstgoodol'southernadvertisingcampaign

作者简介

BernieMarcuisacofounderofTheHomeDepotandcurrentlyservesaschairmanoftheboard.Fromthecompany'sinceptionuntil1997,heservedasCEO.Withhiswife,BilliMarcus,hefoundedtheMarcusFoundationandtheMarcusDevelopmentalResourceCenter,whichprovidessupportservicesformentallyimpairedchildrenandtheirparents.HeischairmanoftheCentersforDiseaseControlFoundation.Hesitsonmanyboardsofdirectors,includingtheNewYorkStockExchange,andparticipatesinmanycivicorganizations,includingtheCityofHope,acancerresearchcenter,andtheShepherdSpinalCenter.ArthurBlankisacofounderofTheHomeDepotandisthecompany'spresidentandCEO.Heservesontheboardoftrusteesofseveralorganizations,includingtheNorthCarolinaOutwardBoundSchool,theCarterCenter,EmoryUniversity,andtheNationalConferenceofChristiansandJews.HewasinductedintotheBabsonCollegeAcademyofDistinguishedEntrepreneursandwashonoredbytheCityofHopeforhisfund-raisingleadership.HehasestablishedtheArthurM.BlankFamilyFoundationwithhiswife,Stephanie,andhischildren.BobAndelmanliveswithhiswifeanddaughterinSt.Petersburg,Florida,andhascollaboratedonmanybestsellingbusinessbooks,includingMeanBusinessandTheProfitZone.

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