The Fall of Advertising and the Rise of PR

作者 Al Ries著
出版社 HarperCollins US
出版时间 2004年5月
ISBN 9780060081997
定价 128.00

内容简介

Revealsashiftinmarketingtrendsfromadvertisingtopublicity,citingthesuccessesofsuchtopbrandsastheBodyShop,Starbucks,andWal-MartwhilesharingstrategiesonestablishingcredibilityandimplementingaslowPRbuild.

作者简介

AlRiesisamarketingprofessionalandauthor.Heisalsotheco-founderandchairmanoftheAtlanta-basedconsultingfirmRies&Rieswithhispartneranddaughter,LauraRies.AlongwithJackTrout,Riescoinedtheterm"positioning",asrelatedtothefieldofmarketing,andauthoredPositioning:TheBattleForYourMind,anindustrystandardonthesubject.

其他版本

全部(4)

上海人民出版社 2004-04
￥3.00起
山西人民出版社 2009-05
￥0.10起
机械工业出版社 2014-09
￥2.00起

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