书目

Reality Is Broken:Why Games Make Us Better and How They Can Change the World

内容简介

VisionarygamedesignerJaneMcGonigalrevealshowwecanharnessthepowerofgamestosolvereal-worldproblemsandboostglobalhappiness.Morethan174millionAmericansaregamers,andtheaverageyoungpersonintheUnitedStateswillspendtenthousandhoursgamingbytheageoftwenty-one.Accordingtoworld-renownedgamedesignerJaneMcGonigal,thereasonforthismassexodustovirtualworldsisthatvideogamesareincreasinglyfulfillinggenuinehumanneeds.Inthisgroundbreakingexplorationofthepowerandfutureofgaming,McGonigalrevealshowwecanusethelessonsofgamedesigntofixwhatiswrongwiththerealworld.Drawingonpositivepsychology,cognitivescience,andsociology,RealityIsBrokenuncovershowgamedesignershavehitoncoretruthsaboutwhatmakesushappyandutilizedthesediscoveriestoastonishingeffectinvirtualenvironments.Videogamesconsistentlyprovidetheexhilaratingrewards,stimulatingchallenges,andepicvictoriesthataresooftenlackingintherealworld.Butwhy,McGonigalasks,shouldweusethepowerofgamesforescapistentertainmentalone?Herresearchsuggeststhatgamersareexpertproblemsolversandcollaboratorsbecausetheyregularlycooperatewithotherplayerstoovercomedauntingvirtualchallenges,andshehelpedpioneerafast-growinggenreofgamesthataimstoturngameplaytosociallypositiveends.InRealityIsBroken,sherevealshowthesenewalternaterealitygamesarealreadyimprovingthequalityofourdailylives,fightingsocialproblemssuchasdepressionandobesity,andaddressingvitaltwenty-first-centurychallenges-andsheforecaststhethrillingpossibilitiesthatlieahead.SheintroducesustogameslikeWorldWithoutOil,asimulationdesignedtobrainstorm-andthereforeavert-thechallengesofaworldwideoilshortage,andEvoke,agamecommissionedbytheWorldBankInstitutethatsendsplayersonmissionstoaddressissuesfrompovertytoclimatechange.McGonigalpersuasivelyarguesthatthosewhocontinuetodismissgameswillbeatamajordisadvantageinthecomingyears.Gamers,ontheotherhand,willbeabletoleveragethecollaborativeandmotivationalpowerofgamesintheirownlives,communities,andbusinesses.Writtenforgamersandnongamersalike,RealityIsBrokenshowsusthatthefuturewillbelongtothosewhocanunderstand,design,andplaygames.世界所有玩家花在《魔兽世界》上的总时间超过593万年,相当于从人类祖先第一次站起身来演进至今的时长;美国青年在21岁以前,玩游戏的平均时长超过10000小时,10000小时足以让他们成为专家;通过游戏,我们帮助他人改善生活,甚至解决能源危机。游戏,前所未有的占据和改变了我们的生活,它是如何击中了人类幸福的核心,提供现实世界中匮乏的奖励、挑战和宏大胜利的?《游戏改变世界》作者TED大会新锐演讲者简·麦戈尼格尔为我们揭开真相,游戏可以弥补现实世界的不足和缺陷,游戏化可以让现实变得更美好,并用大量实践告诉我们该如何驾驭游戏的力量,解决现实问题,并提升幸福感。《游戏改变世界》指出:游戏化是互联时代的重要趋势。游戏化将要实现四大目标:更满意的工作、更有把握的成功、更强的社会联系及更宏大的意义。如果人们继续忽视游戏,就会错失良机,失去未来。而如果我们可以借助游戏的力量,便可以让生活变得像游戏一样精彩!

作者简介

World-renownedgamedesignerandfuturistJaneMcGonigal,PhD.takesplayseriously.McGonigalistheDirectorofGameResearchandDevelopmentattheInstitutefortheFutureinPaloAlto,California,wheresheearnedHarvardBusinessReviewhonorsfor"Top20BreakthroughIdeasof2008"forherworkonthefutureofgames.HerworkhasbeenfeaturedinTheEconomist,Wired,andTheNewYorkTimeshailedherasoneofthe100mostcreativepeopleinbusiness.ShehasbeenafeaturedspeakeratTED,SouthbySouthwestInteractive,theGameDevelopersConference,ETech,andtheWeb2.0Summit,aswellasappearingatTheNewYorkerConference.BorninPhiladelphiain1977andraisedinNewYork,JanenowlivesinSanFranciscowithherhusband.简·麦戈尼格尔(JaneMcGonigal),著名未来学家,世界顶级未来趋势智库“未来学会”游戏研发总监,美国著名交互式娱乐服务公司42Entertainment首席设计师,全球产值达604亿美元的视频游戏行业大使。TED大会新锐演讲者,受关注度超过比尔·盖茨,位居第16位;“纽约客大会”(NewYorkerConference)特邀演讲人,游戏开发者大会主讲人。被《商业周刊》誉为“十大最重要创新人士之一”,被世界顶级媒体《快公司》评为“全球百位创意商业人士之一”,被脱口秀女王奥普拉誉为“全球最令人惊叹的20位女性之一”,她的观点被《哈佛商业评论》誉为“最具突破性的观念”。她的作品经常发表在《经济学人》、《连线》、《纽约时报》、MTV、CNN及NPR等权威媒体上。

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