书目

Search Engine Optimization (SEO): An Hour a Day 搜索引擎优化

内容简介

Gettingseenonthefirstpageofsearchengineresultpagesiscrucialforbusinessesandonlinemarketers.SearchengineoptimizationhelpsimproveWebsiterankings,anditisoftencomplexandconfusing.Thistask-based,hands-onguidecoverstheconceptsandtrendsandthenlaysoutaday-by-daystrategyfordeveloping,managing,andmeasuringasuccessfulSEOplan.Withtoolsyoucandownloadandcasehistoriestoillustratekeypoints,it'stheperfectsolutionforbusymarketers,businessowners,andotherswhosejobsincludeimprovingWebsitetraffic.AsuccessfulSEOplanisvitaltoanybusinesswithanonlinepresenceThisbookprovidesstrategiesforsettinggoalsandgainingcorporatesupport,developingandimplementingaplan,andmonitoringtrendsandresultsOffershints,tips,andtechniquesforeveryonefromone-personshopstoFortune500companiesCompanionWebsiteincludesdownloadabletrackingspreadsheets,keywordlisttemplates,templatesforcheckingrankandsiteindexes,andacalendarwithdailySEOtasksthatyoucanimportintoyourowncalendarsystemFullyupdatedandexpanded,SearchEngineOptimization:AnHouraDay,ThirdEditionwillhelpyouraiseyourvisibilityontheWeb.《搜索引擎优化:每天一小时(第3版)》的核心是SEO计划,一个旨在提高网站排名和目标流量的为期3个月的每日程序。我们按照时间来划分任务,每项任务估计会花费一小时。根据您所处的环境、对项目的了解程度以及网站后勤方面的不同,完成某些任务的时间可能会较长或者较短。在执行SEO计划之前,需要前期规划和收集所需的信息。这就意味着您应该从头阅读《搜索引擎优化:每天一小时(第3版)》,并按照从头到尾的顺序执行SEO计划。

作者简介

SearchmarketingconsultantsJenniferGrapponeandGradivaCouzinhaveimprovedtheInternetpresenceofFortune500companiesandotherfirmsinthemedia,entertainment,software,retail,andnonprofitindustries.Jennifer,aformerwebprojectmanagerandcorporatevideoproducer,beganfocusingexclusivelyonSEOin2000.Gradiva,aprogrammerandcivilengineer,hasbeenworkinginSEOsince1999.Together,theydeliverawell-rounded,left-brain/right-brainapproachtosuccessfulsearchengineoptimizationandsocialmarketing.

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