Harvard Business Review on Emerging Markets 哈佛商业评论之寻找市场

作者 Harvard Business School Press著
出版社 Harvard Business Press
出版时间 2008年9月第1版
ISBN 9781422126493
定价 202.40

内容简介

Packedwithadviceandreal-worldexamples,thisvolumehelpsyoumitigatethedangers.Forexample,you'lldiscover:HowtoassessfourtypesofrisksofdoingbusinessinorwithaparticulardevelopingcountryStrategiesforcapturingfast-growingconsumermarketsinemergingeconomiesWaystoadoptatrulylocalmarketingmind-setHowtocollaboratewithsocialactivistsindevelopedandemergingmarketstocreateinnovativelocalbusinessesthatdrivenewgrowthwhilealsomakingtheworldabetterplace

作者简介

HarvardBusinessPressisthebook-specificdivisionofHarvardBusinessSchoolPublishing,ownedbytheHarvardBusinessSchool,basedinBoston,MA.ThePresspublishesgeneralinterestbooksinadditiontobusinessbooks.ItsbestsellersBlueOceanStrategyandTheFirst90Daysarewidelyreadinmanagementcircles.HBSPalsopublishesbusinesscaseswhicharewidelyknownHBScases.Thesecasesareusedbybusinessschoolsacrosstheglobeforbusinesseducation.HBPressbooksarefrequentlyreviewedanddiscussedinsuchpublicationsastheNewYorkTimes,TheEconomist,andtheFinancialTimes.

丛书

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