书目

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

  • 作者 Phil Fragasso
  • 出版社 Wiley
  • 出版时间 2008年7月 第1版
  • ISBN 9780470247532
  • 定价 272.20

内容简介

Youareasuccessfulentrepreneurwithabrainforbusiness,butyou’reindecisiveaboutmarketingandneedaguidethatwillhelpyourcompanydistinguishitself,inspirecustomerloyaltyandincreaseprofits.MarketingforRainmakers:52RulesofEngagementtoAttractandRetainCustomersforLifepresentspracticalconcepts,helpfultipsandreal–lifeexamplestohelpyoutakeyourbusinesstothenextlevelwithmarketingthatfocusesonthecustomers’needs.Fifty–twobusiness–buildingideaswillinspireyoutotakeimmediateactionanddevelopamarketingmindset.

作者简介

PhilFragassoisamarketingexpertwithmorethantwenty-fiveyearsofmarketingexperienceinthehigh-techandfinancialservicesindustries.TheformermanagingdirectorofmarketingatColumbiaFunds,heiscurrentlyPresidentandChiefMarketingOfficerofI-PensionLLC.

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