精明创业：企业家和公司如何通过启动在线社区赚钱 Smart Start-Ups

OnlinecommunitieslikeMySpaceandYouTubeareshakingupthebusinessworldandhelpingmillionsofpeoplecometogethertoshareinformationandinterests.Thesesocialnetworkingsitesrelyonuser-generatedcontenttobringtogethermillionsofpeoplefromaroundtheglobe.User-generateddataeliminatesthecostofgoodssold,resultinginhugecashflowpotentialonverylittleup-frontinvestment.But,untilnow,veryfewpeopleorcorporationshavebeenabletotapintothatmoneymakingpotential.InSmartStart-Ups,entrepreneurandangelinvestorDavidSilverrevealshowsocialnetworkingwillchangethefaceofbusinessandcreatethousandsofnewmillionairesoverthenextdecade.Moreimportant,heshowsentrepreneursandcorporationshowtotapintothispowerfultrendusingvisionarybusinessplanstobuildsocialnetworksthatwillmakemillions.Mostsocialnetworkingsitesallowmemberstojoinforfree,relyingonWebadvertisingforrevenue.Butinthefuture,networkingsiteswillconnectmembersofnichegroupswitheachother.FromTrekkiestoknittingaficionados,thosewithparticularinterestswillpayfortheabilitytocometogetherandcollaborate.Futurenetworkingsiteswon'tbebuiltonadvertisingrevenue,butwillrelyinsteadonsubscriber-basedfees,tipjars,kudos,andwirelesscarrierfeesfortheirrevenuesources.Usingcasestudiesofcompaniesyoumightnothaveheardofyet—butwill—Silverexplainsbusinessplansandmodelsforstart-uponlinecommunities,showinghowtoproducevalueformembers,attractmorepayingcustomers,andmakeitallworkataprofit.You'lllearnwhat'shappeninginsocialnetworking,whothemajorplayersare,andwhatmakesthemsuccessful.Plus,you'llhaveallthetoolsyouneedtoresearch,facilitateideas,anddevelopabusinessmodelforyourownprofitableanduniquesocialnetworkingstart-up.Plus,launchinganonlineormobilecommunityisrelativelyinexpensive—aslittleas$300,000!Onlineandmobilecommunitiescouldrepresentthebiggestareaofeconomicgrowthandwealthcreationinmoderneconomichistory—butonlyifsmartentrepreneursgetinontheactandgetseriousaboutmakingthemwork.Ifyouwanttolearnhowtotapintothesocialandeconomicpotentialinthisrevolutionarynewkindofbusiness,SmartStart-Upswillshowyoutheway.