内容简介
Influence,theclassicbookonpersuasion,explainsthepsychologyofwhypeoplesay"yes"—andhowtoapplytheseunderstandings.Dr.RobertCialdiniistheseminalexpertintherapidlyexpandingfieldofinfluenceandpersuasion.Histhirty-fiveyearsofrigorous,evidence-basedresearchalongwithathree-yearprogramofstudyonwhatmovespeopletochangebehaviorhasresultedinthishighlyacclaimedbook.You'lllearnthesixuniversalprinciples,howtousethemtobecomeaskilledpersuader—andhowtodefendyourselfagainstthem.Perfectforpeopleinallwalksoflife,theprinciplesofInfluencewillmoveyoutowardprofoundpersonalchangeandactasadrivingforceforyoursuccess.
作者简介
HarvardBusinessReviewlistsDr.Cialdini’sresearchin“BreakthroughIdeasforToday’sBusinessAgenda.”Influencehasbeenlistedonthe“NewYorkTimesBusinessBestSellerList.”FortuneMagazinelistsInfluenceintheir“75SmartestBusinessBooks.”CEOReadlistsInfluenceintheir“100BestBusinessBooksofAllTime.”Dr.RobertCialdinihasspenthisentirecareerresearchingthescienceofinfluenceearninghimaninternationalreputationasanexpertinthefieldsofpersuasion,compliance,andnegotiation.Hisbooksincluding,Influence,aretheresultofdecadesofpeer-reviewedresearchonwhypeoplecomplywithrequests.Influencehassoldover3millioncopies,isaNewYorkTimesBestsellerandhasbeenpublishedinover30languages.Hisco-authoredbooksincludeYes!andTheSmallBig.Hisnewestbook,Pre-Suasion:ARevolutionaryWaytoInfluenceandPersuade,istheresultofmanyyearsofscientificresearchcombinedwithCialdini’sengagingstyletomakeeachchaptermemorableandmeaningful.ItwillbereleasedonSeptember6th,2016.Becauseoftheworld-widerecognitionofDr.Cialdini’scuttingedgescientificresearchandhisethicalbusinessandpolicyapplications,heisfrequentlyregardedasthe“Godfatherofinfluence.”Dr.CialdinireceivedhisPh.DfromtheUniversityofNorthCarolinaandpostdoctoraltrainingfromColumbiaUniversity.HehasheldVisitingScholarAppointmentsatOhioStateUniversity,theUniversityofCalifornia,theAnnenbergSchoolofCommunications,andtheGraduateSchoolofBusinessofStanfordUniversity.Currently,DrCialdiniisRegents’ProfessorEmeritusofPsychologyandMarketingatArizonaStateUniversity.Dr.CialdiniisCEOandPresidentofINFLUENCEATWORK;focusingonethicalinfluencetraining,corporatekeynoteprograms,andtheCMCT(CialdiniMethodCertifiedTrainer)program.Dr.Cialdini’sclientsincludesuchorganizationsasGoogle,Microsoft,CiscoSystems,Bayer,CocaCola,KPMG,AstraZeneca,Ericsson,Kodak,MerrillLynch,NationwideInsurance,Pfizer,AAA,NorthernTrust,IBM,Prudential,TheMayoClinic,GlaxoSmithKline,HarvardUniversity–KennedySchool,TheWeatherChannel,theUnitedStatesDepartmentofJustice,andNATO.
