Advanced Google AdWords

TheultimateguidetoGoogleAdWordsisfullyupdatedforitsthirdeditionThisistheultimateguideforthosewhowanttoquicklygetbeyondAdWordsbasicstolearnandapplytheadvancedtechniquesandtacticsthatareusedbyFortune500companies.ThebookprovidesinsightintoAdWords'functionalityandadvancedfeatures,explaininghowtheyworkandprovidingtips,tactics,andhands-ontutorials,whichreaderscanimmediatelyuseontheirownPPCcampaigns.Thethirdeditionfeaturesmorethan50pagesofnewmaterialandhasbeencompletelyrevisedtocoverallthechangestoGoogle'ssystem,includingchangestothecampaignstructure,bidmodifiers,newqualityscoreanalysistechniques,andthelatestadextensionupdates.ExpertauthorBradGeddesgivesadvancedinsight,direction,andstrategiesforeveryaspectofusingAdWordstocreateandmanageasuccessfulpay-per-clickmarketingcampaign,andalsoshowsyouthebesttoolsandtechniquesforkeywordresearch,includingnegativekeywords.Inadditionyou'll:Discoverhowtocraftwinningadcopy,andexploreadvancedPPCcampaignoptimizationtechniques,includinghowtooptimizeforagoodqualityscoreExploretheintricaciesoftheDisplayNetworkandlearnhowtointerpretreportsLearnhowtousetheAdWordsEditortocreatethousandsofkeywordsandadcopyconfigurationsUnderstandadvancedbiddingstrategies,andhowtobestorganizeandmanageanAdWordsaccountLearnhowtobesttesteverythingfromlandingpagestoadcopyThebookconcludeswithdetailedchaptersonunderstanding,interpreting,andactinguponthedetailedAdWordsreportssoyoucanconfidentlymakedecisionstopositivelyimpactyourcampaigns.AdvancedGoogleAdWordsisdetailed,in-depth,andfullofinsights,techniques,tips,tactics,andfascinatingreal-worldcasestudies,makingittheultimatestep-by-stepguidefordevelopingadvancedAdWordsexpertise.