The Obstacle is the Way: The Ancient Art of Turning Adversity to Advantage

Wegiveuptooeasily.Withasimplechangeofattitude,whatseemlikeinsurmountableobstaclesbecomeonce-in-a-lifetimeopportunities.RyanHoliday,whodroppedoutofcollegeatnineteentoserveasanapprenticetobestselling'modernMachiavelli'RobertGreeneandisnowamediaconsultantforbillion-dollarbrands,drawsonthephilosophyoftheStoicstoguideyouineverysituation,showingthatwhatblocksourpathactuallyopensonethatisnewandbetter.Ifthecompetitionthreatensyou,it'stimetobefearless,todisplayyourcourage.Animpossibledeadlinebecomesachancetoshowhowdedicatedyouare.AndasRyandiscoveredasDirectorofMarketingforAmericanApparel,ifyourbrandisgeneratingcontroversy-it'salsopotentiallygeneratingpublicity.TheStoicphilosophy-thatwhatisintheway,istheway-canbeappliedtoanyproblem:it'saformulainventedmorethan2,000yearsago,whoseeffectivenesshasbeenproveninbattlesandboardroomseversince.FromBarackObama'sabilitytoovercomeobstaclesinhiselectionraces,tothedesignoftheiPhone,thestoicphilosophyhashelpeditsusersbecomeworld-beaters.