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TransformingBusiness:BigData,Mobility,andGlobalization[转变业务：大数据、移动性和全球化]
- 作者
- 出版社 Wiley
- 出版时间 2012年12月
- ISBN 9781118519684
- 定价 365.30
内容简介
AuniqueperspectiveofanevolvedroleforcompanyleadershipBasedonthefindingsofanextensiveresearchprojectthatsurveyedmorethan5,500enterpriseemployeesandfunctionaldecisionmakersacrosstheUnitedStatesandChina,TransformingBusiness:BigData,MobilityandGlobalizationexplorestheinfluenceoftechnologyintheworkplaceandtheimplicationstocompanyculture,functionalresponsibilitiesandcompetitiveadvantage.Thisin-depthanalysisilluminatesemergingtechnologicaltrends,thechangingworkforce,andtheshiftingfaceofbusinessandindustrywhileofferingprescriptiveguidancetoleaders.Addresseshownewtechnologytrends-includingmobility,cloud,bigdataandcollaboration-arefundamentallychangingthewayworkisconductedandhowcompanyleadershipcantapintothesetrendstoaffectpositiveculturalreformExamineshowtheintroductionofnewtechnologiesandtheemergenceofnewbusinessmodelsareshiftingtraditionalorganizationalroles,includingHR,marketing,finance,andITTakesanin-depthlookathowthenext-generationoftoptalent,representedbycollegestudentsatthetopuniversities,viewtheirfutureworkplaceenvironmentandhowtechnologycanbecomeameaningfulmagnetforrecruitmentandretentionZeroesinonhowtheintegrationoftechnologyintotheworkplacediffersbetweentheUnitedStatesandChinaandtheimplicationstotheglobalmarketplaceWhatemergesfromthisbookisanevolvedroleforcompanyleadership,oneofsignificantstrategicvalueasculturalstewardscapableofgeneratingsustainableadvantagefortheircompaniesinthemostcompetitivemarketwitnessedindecades.
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