Users,NotCustomersWhoReallyDeterminesthe
- 作者
- 出版社 PenguinPublishingGroup
- 出版时间 2013年7月
- ISBN 9781591846314
- 定价 134.20
内容简介
Ifyoustillthink“thecustomerisking，”you’refallingbehind.Today’smostpowerfulgrowthengineisusers—peoplewhointeractwithacompanythroughdigitalmediaandtechnologyeveniftheyhaveneverspentadime.Becomeindispensabletousersandtheprofitswillfollow.AsCEOofthedigitalmarketingagencyHUGE，AaronShapirogoesinsideblue-chipcompaniestoadvisethemonhowtothriveinthisnewbusinessreality.HeledanextensivestudyoftheFortune1000andfoundthatthemostsuccessfulcompaniesfocusonusersfirst.LookatFacebookandGoogle.Theybuilttheirbusinessesbeforetheyevenfiguredoutwhattheywereselling，letalonewhotheircustomerswere.Shapiroarguesthateverybusinessneedstostopobsessingaboutcustomersandstartcreatingpowerfuluserexperiences.Forinstance：Mint.commadetheeasiestandmosteffectiveinterfaceforcontrollingyourpersonalfinances，andoncethere，youcanfollowadsthatletyouimproveyourfinancialperformanceevenmore.AndNet_ixtookdownBlockbusterbytreatingitssubscribersasusers，notcustomers.Itcontinuallychangedandimproveditstechnologytocreatethebestpossibleexperienceinsteadofmaximizingrentalfeesandlatefees.
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