Otl Aicher

OtLAicher（l922～1991）WaSaninternatIonaIIyacclalreeduraphicdesiqllerafldeducator．renownedforhiscomplexvisualsystemsandtypography．BorninGermanyfollowingtheFirstWorldWar．andcomingofagedurlngtheSecondWorIdWar，AicherwasmarkedbytheintellectuaIresistancemovement．post—warreconstruction．andaconvictionthatdesignershaveamoralresponsibilitytoworkintheserviceofabettersociety．HeemergedasanInfluentiaIInnovatorinthefieldofvisualcommunication．keenlyInformedbyastrongsenseofpolitics．theology．andsocialresponslblIity．Bydistillingideology．1anguage．andaestheticstotheirbareessentialS．AicherpromotedforthrightcornmunIcatlonthrouqhSimpie．elegant，andelementaIpresentation．AicherhelpedfoundtheHochschulefurGestaltung(HfG)inUIm，anexperimentaldesignschooIinthespiritoftheBauhaus．andwroteseveraIbooksonthetheoryandpracticeofdesignandtypography．AmongAicher`Sbest—knownworksarehiSearlyposters；corporateidentityprogramsforLufthansa．FSB，andthelightingfirmERC0；hiSidentityforthel972MUnichOIympics；visuaIlanguagesystemofovernine—hundredpictograms：andhiStypefaceRotis．AlthouqhAicherwroteanumberofbooksondesign．thiSbook；SthefirstcomprehensiveandauthoritativeaCCOUntOfhiSIlfeandwork．WithextensiveiIIustrationsfromprivatearchiyes，museums．andAicher’Sestate．ItaIsoincIudesessaysbyformerAichercollaborators．assistants．andclientstoprovideafirst—handaccountofAicher`Slifeindesign．