Relationship Marketing：Successful Strategies for the Age of the Customer
- 作者
- 出版社 Addison Wesley Publishing Company
- 出版时间 1993年6月
- ISBN 9780201622409
内容简介
ThebestsellingauthorofTheRegisTouchexpandsonhispreviousworktofocusonbuildingcrucialrelationshipsthathelpacompanydominate--andown--themarketinthisageofthecustomer.Includesstories,insights,andadvicetogivereadersanedgeintoday'sfiercelycompetitiveclimate.
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