Likeable Business: Why Today's Consumers Demand

Appliestheprinciplesthatorganizationsuseinsocialmediatobusinessingeneraltospurgrowth，profits，andsuccess.，Includesaccessto3exclusiveebooksforhardcoverreadersonly!ItpaystobeLIKEABLE!“DaveKerpenhasexplainedwhycustomersexpectmore，andhegivesyouthetoolstodeliveronyourbrandpromise.Behonest，betransparent，andbeauthentic.Ifyouwanttobelikeableinbusiness，youmustreadthisbook!”—JeffreyHayzlett，bestsellingauthorofRunningtheGauntletandTheMirrorTest“DaveKerpen’smanifestoonbecomingalikeableleaderofalikeablebusinessappliesequallywelltosocialentrepreneursandthenonprofitsector.Gratitudeishisconcludingprinciple，andIsureamgratefultoDaveforwritingthisbook.”—CharlesBest，founderofDonorsChoose.org“Kerpendemonstrateshowbuildingalikeableculturemaybethemostvitalandrewardingstrategyofall.”—JohnJantsch，authorofTheCommitmentEngineandDuctTapeMarketing“Thisimportant，persuasivebookwillchangethewayyouthinkaboutandoperateyourbusiness.Anyonewhohopestoleadsuccessfullyinthetwenty-firstcenturyneedstoreadthisbook.”—MegCadouxHirshberg，authorofForBetterorForWork：ASurvivalGuideforEntrepreneursandTheirFamiliesAbouttheBook：Youcanhavearock-solidbusinessstrategy，unlimitedresources，andthemosttalentedpeopleonstaff.Butonlyonethingisguaranteedintoday’shyperconnectedsociety：ifyourbusinessisn’tlikeable，itwillfail.DaveKerpenknowshowimportantitisforabusinesstobeliked—bycustomers，employees，stakeholders，andthegeneralpublic.Hewrotethebookonit.HisgroundbreakingbestsellerLikeableSocialMediachangedthewaybusinessesinteractwiththeircustomersonadailybasis.LikeableBusinesslaysout11strategiesfororganizationsofallsizestospurgrowth，profits，andoverallsuccess.DaveKerpenrevealstheremarkablereturnsyou’llgetwhenyougainthetrustofyourcustomersandstakeholders.Intoday’ssocialmediaworld，itliterallypaystobelikeable.LikeableBusinesshelpsanyleaderatasmallormid-sizedcompanyincreaseprofitsandspurgrowthbyapplyingthe11principlesofbusinesslikeability，suchas：LISTENING—tocustomers，colleagues，shareholders—andcompetitorsAUTHENTICITY—becausetoday’ssavvycustomeralwaysknowswhenyou’refakingitTRANSPARENCY—honestybuildstrust，andanydeviationcandestroyyourreputationADAPTABILITY—managingchangeandfindingnewopportunitiesiscriticaltosuccesstodaySIMPLICITY—indesign，inform，andinfunctionGRATEFULNESS—every“thankyou”isappreciated...andgeneratessurprisingreturns!Likeabilityspreads.Asabusinessleader，yousetthetone.Belikeableandyourstaffwillbelikeable—whichinturncreatesamorelikeablecustomerexperience.Theblueprintforeverlastingbusinesslikeabilityisinyourhands.ApplyKerpen’sbasicprinciplesdayinanddayout，andprofitsandgrowtharesuretofollow.