THE SOURCE OF SUCCESS: FIVE ENDURING PRINCIPLES AT THE HEART OF REAL LEADERSHIP
- 作者
- 出版社 Jossey-Bass
- 出版时间 2005年8月 第1版
- ISBN 9780787980375
- 定价 249.20
内容简介
PeterGeorgescuischairmanemeritusofEYoung&RubicamInc.Underhisleadership,EYoung?&Rubicamtransformedfromaprivatetoapubliclyheldcompany.Thecompanybuiltthemostextensivedatabaseonglobalbrandingandfromitsfindingsdevelopedaproprietarymodelfordiagnosingandmanagingbrands.GeorgescuwaselectedtotheAdvertisingHallofFamein2001.DavidDorseyistheauthorofTheForce,whichwasselectedasoneofthetenbestbusinessbooksoftheyearbyBusinessWeek.HeisafreelancewriterwhohascontributedtomagazinessuchasFastCompany,Esquire,andInc.,amongothers.
丛书
J-B US non-Franchise Leadership— END —