That Will Never Work：The Birth of Netflix and the Amazing Life of an Idea

作者 Marc Randolph
出版社 Little, Brown and Company
出版时间 2019年9月
ISBN 9780316530200

内容简介

InthetraditionofPhilKnight'sShoeDogcomestheincredibleuntoldstoryofhowNetflixwentfromconcepttocompany-allrevealedbyco-founderandfirstCEOMarcRandolph.Onceuponatime,brick-and-mortarvideostoreswereking.Latefeeswereubiquitous,video-streamingunheardwasof,andwidespreadDVDadoptionseemedaboutasimminentasflyingcars.Indeed,thesewerethewidelyacceptedlawsofthelandin1997,whenMarcRandolphhadanidea.Itwasasimplethought-leveragingtheinternettorentmovies-andwasjustoneofmanymoreandfarworseproposals,likepersonalizedbaseballbatsandashampoodeliveryservice,thatRandolphwouldpitchtohisbusinesspartner,ReedHastings,ontheircommutetoworkeachmorning.ButHastingswasintrigued,andthepair-withHastingsastheprimaryinvestorandRandolphastheCEO-foundedacompany.Nowwithover150millionsubscribers,Netflix'striumphfeelsinevitable,butthetwentyfirstcentury'smostdisruptivestartupbeganwithfewbelieversandcalamityateveryturn.Fromhavingtopitchhisownmotheronbeinganearlyinvestor,tothemotelconferenceroomthatservedasafirstoffice,toservercrashesonlaunchday,tothenow-infamousmeetingwhenNetflixbrasspitchedBlockbustertoacquirethem,MarcRandolph'stransformationaljourneyexemplifieshowanyonewithgrit,gutinstinctsanddeterminationcanchangetheworld-evenwithanideathatmanythinkwillneverwork.Whatemerges,though,isn'tjusttheinsidestoryofoneoftheworld'smosticoniccompanies.Fullofcounter-intuitiveconceptsandwritteninbinge-worthyprose,itanswerssomeofourmostfundamentalquestionsabouttakingthatleapoffaithinbusinessorinlife:Howdoyoubegin?Howdoyouweatherdisappointmentandfailure?Howdoyoudealwithsuccess?Whatevenissuccess?Fromideagenerationtoteambuildingtoknowingwhenit'stimetoletgo,ThatWillNeverWorkisnotonlytheultimatefollow-your-dreamsparable,butalsooneofthemostdramaticandinsightfulentrepreneurialstoriesofourtime.

作者简介

MarcRandolphistheco-founderofNetflix,servingastheirfoundingCEO,theexecutiveproduceroftheirwebsite,andamemberoftheirboardofdirectorsuntilhisretirementin2004.AlthoughbestknownforstartingNetflix,Marc'scareerasSiliconValleyentrepreneurspansmorethanfourdecades.He'sfoundedorco-foundedmorethanhalfadozenothersuccessfulstart-ups,mentoredrisingentrepreneurs,andinvestedinnumeroussuccessfultechventures.Hespeaksfrequentlytocompaniesandatindustryeventsnationallyandinternationally.HelivesinSantaCruz,California.

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