Alpha Dogs： How Your Small Business can become a Leader of the Pack 阿尔法狗：小企业也可以领秀群雄

Alphadogs"inbusinessnotonlyhaveapassionfortheircompaniesandatalentforseeingopportunitieswhereothersseelimitations,theyalsoriseabovetheircompetitorstobecomeleadersofthepack.LongtimeInc.magazinewriterFenn'sbreezyandinformativebookhighlightseightsuchsmall-companyentrepreneurs,amongthemChrisZane,whoseConnecticutbicyclestorebringsin$6.1millionayear,andDebWeidenhamer,whoseArizonaauctionandappraisalcompanyearns$11.5million.Inchapterswithtitleslike"SeduceYourCustomers"and"TransformwithTechnology,"Fennputsfortheachentrepreneur'sbusinessasacasestudyinhowtoovercomeaparticularproblem—fromtheAmy'sIceCreamcompany'seffortstobuildahometownreputationtothesockmanufacturerThor-Lo'seffortstoinnovatesportsocksforachangingindustry.Practicaltipsattheendofeachchapterhighlightthelessonslearned,andattheendofthebookaconclusionidentifiesthekeybehaviorsthatmakeup"AlphaDogDNA."Forsmall-businessownerslookingtogivetheirenterpriseaboost,thispracticalandchattybookprovidessolidstrategiesforshiftingintohighgear.(Dec.)