书目

The McGraw-Hill Guide to Starting Your Own Business

内容简介

Thenationwidebestsellerisnowupdatedforbeatingtheoddsandachievingbreakthroughsuccess.Itcontainsinsightfultipsfromover100entrepreneursforstartingabusiness-anddoingitright!Today'sconditionsareamongthebestinhistoryforstartingandbuildingyourownbusiness,and"TheMcGraw-HillGuidetoStartingYourOwnBusiness"isrenownedforshowingthousandsofentrepreneurshowtodojustthat.Nowletthishands-onbookgiveyouthemarket-testedknowledgeandconfidenceyouneedtoidentifyandevaluatenewbusinessopportunities,drawupabusinessplan,findthemoneytogetyournewventureofftheground,andtakethatfirststeptowardtruesuccess-bylaunchingabusinessthatinyourheart,youknowwillwork!Thefirsteditionof"TheMcGraw-HillGuidetoStartingYourOwnBusiness"isafeaturedselectionbytheFortuneBookClub,MoneyBookClub,BusinessWeekBookClub,and,Book-of-the-MonthClub.'Thestrengthof"TheMcGraw-HillGuidetoStartingYourOwnBusiness"isthatitdeliversonitspromise.Itisindeedastep-by-stepblueprintforthefirst-timeentrepreneur'-JeffreyL.Seglin,Editor,Inc.'"TheMcGraw-HillGuidetoStartingYourOwnBusiness"is...anindispensablereferenceforanyfirst-timeentrepreneur-andaninvaluableadvantageforeveryfledglingbusiness'-FortuneBookClub.'Adown-to-earthguidetobusinessstartupessentials'-MoneyBookClub.'Apractical,information-packedguide:it'sloadedwiththeknow-howyouneedtogoitalone'-Book-of-the-MonthClub.

作者简介

StephenC.Harper,Ph.D.isaprofessorofmanagementattheUniversityofNorthCarolinaatWilmingtonandpresidentofmanagementconsultingfirmHarperandAssociates,Inc.

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