内容简介
Whatwillittaketobringyourorganisationsuccessfullyintothetwenty-firstcentury'Theworld'sforemostexpertonbusinessleadershipdistillstwenty-fiveyearsofexperienceandwisdombasedonlessonshehaslearnedfromscoresoforganisationsandbusinessestowritethisvisionaryguide.Theresultisaverypersonalbookthatisatonceinspiring,clear-headed,andfilledwithimportantimplicationsforthefuture.Thepressuresonorganisationstochangewillonlyincreaseoverthenextdecades.Yetthemethodsmanagershaveusedintheattempttotransformtheircompaniesintostrongercompetitors-totalqualitymanagement,reeengineering,rightsizing,restructing,culturalchangeandturnarounds-routinelyfallshort,saysKotter,becausetheyfailtoalterbehaviour.Emphasisingagainandagain,thecriticalneedforleadershiptomakechangehappen,LeadingChangeprovidesthevicariousexperienceandpositiverolemodelsforleaderstoemulate.Thebookidentifiesaneight-stepprocessthateverycompanymustgothroughtoachieveitsgoal,andshowswhereandhowpeople-goodpeople-oftenderail.InLeadingChange,JohnKotterexaminestheeffortsofmorethan100companiestoremakethemselvesintobettercompetitors.Heidentifiesthemostcommonmistakesleadersandmanagersmakeinattemptingtocreatechangeandoffersaneight-stepprocesstoovercometheobstaclesandcarryoutthefirm'sagenda:establishingagreatersenseofurgency,creatingtheguidingcoalition,developingavisionandstrategy,communicatingthechangevision,empoweringotherstoact,creatingshort-termwins,consolidatinggainsandproducingevenmorechange,andinstitutionalizingnewapproachesinthefuture.ThishighlypersonalbookrevealswhatJohnKotterhasseen,heard,experienced,andconcludedin25yearsofworkingwithcompaniestocreatelastingtransformation.