Perspectives on Persuasion, Social Influence, an

Thiscollectionofchapters--writtenbysomeofthemostimportantpersuasionscholarsofourtime--representsthescope，depth，andrichnessofthefieldofpersuasion.Withcontributionsfromauthorsinawidevarietyofdisciplines，"PerspectivesOnPersuasion，SocialInfluence，andComplianceGaining"providesreaderswithapanoramicviewofthefield，broadeningtheirperspectiveandunderstandingoftheinfluenceandimpactofpersuasioninourlives.