The Back of the Napkin: Solving Problems and Selling Ideas with Pictures纸巾的背面

Theacclaimedbestselleraboutvisualproblemsolving-nowbiggerandbetter."Thereisnomorepowerfulwaytoprovethatweknowsomethingwellthantodrawasimplepictureofit.Andthereisnomorepowerfulwaytoseehiddensolutionsthantopickupapenanddrawoutthepiecesofourproblem."SowritesDanRoaminTheBackoftheNapkin,theinternationalbestsellerthatprovesthatasimpledrawingonahumblenapkincanbemorepowerfulthantheslickestPowerPointpresentation.Drawingontwentyyearsofexperienceandthelatestdiscoveriesinvisionscience,Roamteachesreadershowtoclarifyanyproblemorsellanyideausingasimplesetoftools.Herevealsthateveryoneisbornwithatalentforvisualthinking,eventhosewhosweartheycan'tdraw.Andheshowshowthinkingwithpicturescanhelpyoudiscoveranddevelopnewideas,solveproblemsinunexpectedways,anddramaticallyimproveyourabilitytoshareyourinsights.TakeHerbKelleherandRollinKing,whofiguredouthowtobeatthetraditionalhub-and-spokeairlineswithabarnapkinandapen.ThreedotstorepresentDallas,Houston,andSanAntonio.Threearrowstoshowdirectflights.Problemsolved,andthepicturemadeiteasytosellSouthwestAirlinestoinvestorsandcustomers.Nowwithmorecolor,biggerpictures,andadditionalcontent,thisneweditiondoesanevenbetterjobofhelpingyouliterallyseetheworldinanewway.Jointheteachers,projectmanagers,doctors,engineers,assembly-lineworkers,pilots,footballcoaches,marinedrillinstructors,financialanalysts,students,parents,andlawyerswhohavediscoveredthepowerofsolvingproblemswithpictures.