ModernAnalysisofCustomerSurveys:withApplicationsusingR
- 作者
- 出版社 Wiley&Sons
- 出版时间 2012年2月
- ISBN 9780470971284
- 定价 811.60
内容简介
Customersurveystudiesdealswithcustomers,consumersandusersatisfactionfromaproductorservice.Inpractice,manyofthecustomersurveysconductedbybusinessandindustryareanalyzedinaverysimpleway,withoutusingmodelsorstatisticalmethods.Typicalreportsincludedescriptivestatisticsandbasicgraphicaldisplays.Asdemonstratedinthisbook,integratingsuchbasicanalysiswithmoreadvancedtools,providesinsightsonnon-obviouspatternsandimportantrelationshipsbetweenthesurveyvariables.Thisknowledgecansignificantlyaffecttheconclusionsderivedfromasurvey.Keyfeatures:Providesanintegrated,case-studiesbasedapproachtoanalysingcustomersurveydata.Presentsageneralintroductiontocustomersurveys,withinanorganization'sbusinesscycle.Containsclassicaltechniqueswithmodernandnonstandardtools.Focusesonprobabilistictechniquesfromtheareaofstatistics/dataanalysisandcoversallmajorrecentdevelopments.AccompaniedbyasupportingwebsitecontainingdatasetsandRscripts.Customersurveyspecialists,qualitymanagersandmarketresearcherswillbenefitfromthisbookaswellasspecialistsinmarketing,dataminingandbusinessintelligencefields.
丛书
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