内容简介
ACourseinBehavioralEconomicsisaconciseandreader-friendlyintroductiontooneofthemostinfluentialareasofeconomicstoday.Coveringallcoreareasofthesubject,thebookrequiresnoadvancedmathematicsandisfullofexamples,exercises,andproblemsdrawnfromthefieldsofeconomics,management,marketing,politicalscience,andpublicpolicy,amongothers.Itisanidealfirsttextbookforstudentscomingtobehavioraleconomicsfromawiderangeofdisciplines,andwouldalsoappealtothegeneralreaderlookingforathoroughandreadableintroductiontothesubject.Availabletolecturers:accesstoanInstructor'sManualatwww.palgrave.com/economics/angner,containingsamplesyllabi,aninstructorguide,samplehandoutsandexaminations,andPowerPointslides.