书目

A Course in Behavioral Economics

内容简介

ACourseinBehavioralEconomicsisaconciseandreader-friendlyintroductiontooneofthemostinfluentialareasofeconomicstoday.Coveringallcoreareasofthesubject,thebookrequiresnoadvancedmathematicsandisfullofexamples,exercises,andproblemsdrawnfromthefieldsofeconomics,management,marketing,politicalscience,andpublicpolicy,amongothers.Itisanidealfirsttextbookforstudentscomingtobehavioraleconomicsfromawiderangeofdisciplines,andwouldalsoappealtothegeneralreaderlookingforathoroughandreadableintroductiontothesubject.Availabletolecturers:accesstoanInstructor'sManualatwww.palgrave.com/economics/angner,containingsamplesyllabi,aninstructorguide,samplehandoutsandexaminations,andPowerPointslides.

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