书目

International Business with Online Learning Center access card

内容简介

Market-definingsinceitwasfirstintroduced,InternationalBusiness6ebyCharlesW.L.Hill,continuestosetthestandardforinternationalbusinesstextbooks.Inwritingthebook,CharlesHilldrawsonhisexperienceinteaching,writing,andglobalconsultingtocreatethemostthorough,up-to-date,andthought-provokingtextonthemarket.Becausemanyissuesininternationalbusinessarecomplex,thetextexplorestheprosandconsofeconomictheories,governmentpolicies,businessstrategies,organizationalstructures,etc.Hill’s:InternationalBusinessisknownforitsstrongemphasisonstrategy,andformaintainingatightintegratedflowbetweenchapters.Hill’sbookispracticalinnature,focusingonthemanagerialimplicationsofeachtopicontheactualpracticeofinternationalbusiness.Theauthor’spassionandenthusiasmfortheinternationalbusinessarenaisapparentoneverypageashestrivestomakeimportanttheoriesinteresting,informative,andaccessibletoallstudents.

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