How to Measure Anything Finding the Value of Intangibles in Business

Nowupdatedwithnewmeasurementmethodsandnewexamples,HowtoMeasureAnythingshowsmanagershowtoinformthemselvesinordertomakelessrisky,moreprofitablebusinessdecisionsThisinsightfulandeloquentbookwillshowyouhowtomeasurethosethingsinyourownbusiness,governmentagencyorotherorganizationthat,untilnow,youmayhaveconsidered"immeasurable,"includingcustomersatisfaction,organizationalflexibility,technologyrisk,andtechnologyROI.Addsnewmeasurementmethods,showinghowtheycanbeappliedtoavarietyofareassuchasriskmanagementandcustomersatisfactionSimplifiesoverallcontentwhilestillmakingthemoretechnicalapplicationsavailabletothosereaderswhowanttodigdeeperContinuestoboldlyassertthatanyperceptionof"immeasurability"isbasedoncertainpopularmisconceptionsaboutmeasurementandmeasurementmethodsShowsthecommonreasoningforcallingsomethingimmeasurable,andsetsouttocorrectthoseideasOfferspracticalmethodsformeasuringavarietyof"intangibles"Providesanonlinedatabase(www.howtomeasureanything.com)ofdownloadable,practicalexamplesworkedoutindetailedspreadsheetsWrittenbyrecognizedexpertDouglasHubbard—creatorofAppliedInformationEconomics—HowtoMeasureAnything,ThirdEditionillustrateshowtheauthorhasusedhisapproachacrossvariousindustriesandhowanyproblem,nomatterhowdifficult,illdefined,oruncertaincanlenditselftomeasurementusingprovenmethods.,