InternationalEconomics:UnderstandingtheForcesofGlobalizationforManagers[国际经济]

Today'snewsmediadisplaysanintensefascinationwiththeglobaleconomy--andforgoodreason.Thedegreeofworldwideeconomicintegrationisunprecedented,andrisingglobalizationhasliftedlivingstandardsandreducedpoverty.Foreignmarketsandnewtechnologiescontinuetopresentopportunitiesforentrepreneursandcorporations.Still,economicshockscanspreadacrosstheworldinminutes,impactingbillionsoflives.Citizensareunderstandablyanxiousinthisageofmacroeconomicturbulenceandoverextendedgovernments.Moderneconomicsoffersapowerfulframeworkforunderstandingglobalization,internationaltrade,andeconomicgrowth.Manymanagerspossessyearsofhands-onexperiencedealingwithbusinesscyclesandforeigncompetitivepressures,yettheseleadersmaynothaveasolidgroundingineconomicconceptsthatshedlightontheforcesofglobalization.Thisbookexplainseconomicsineverydaylanguage,usinglittleornomath,givingbusinesspersonsbettertoolstointerpretcurrenteventsaswellaslong-termeconomicandpoliticaldevelopments.