Haunted Empire: Apple After Steve Jobs

Aninsightful,behind-the-scencesportraitofthetechnologygiantAppleFormerWallStreetJournaltechnologyreporterYukariIwataniKanedelvesdeepinsideAppleinthetwoyearssinceSteveJobs'sdeath,revealingthetensionsandchallengesCEOTimCookandhisteamfaceastheytrytosustainJobs'svisionandkeepthecompanymovingforward.SteveJobs'sdeathraisedoneofthemostpressingquestionsinthetechandbusinessworlds:CouldApplestaygreatwithoutitsiconicleader?ManyinsidethecompanywereeagertoprovethatApplecouldbejustasinnovativeasithadbeenunderJobs.Otherswerepainfullyawareoftheimmensechallengeahead.Asitsbusinesshasbecomemorecomplexandglobal,Applehascomeunderintensescrutiny,muchofitcritical.Maintainingmarketleadershiphasbecomecrucialasittriestoconquernewfrontiersandsatisfythepublic'sinsatiableappetitefor'insanelygreat'products.Basedonovertwohundredinterviewswithcurrentandformerexecutives,businesspartners,Applewatchersandothers,HauntedEmpireisanilluminatingportraitofAppletodaythatofferscluestoitsfuture.Withnuancedinsightsandcolourfuldetailsthatonlyaseasonedjournalistcouldglean,Kanegoesbeyondthemythsandheadlines.SheexploresTimCook'sleadershipanditsimpactonJobs'sloyallieutenants,newproductdevelopment,andApple'srelationshipswithWallStreet,thegovernment,techrivals,suppliers,themedia,andconsumers.Hard-hittingyetfair,HauntedEmpirerevealstheperilsandopportunitiesaniconiccompanyfaceswhenitlosesitsvisionaryleader.