E-commerce2013[电子商务2013：全球版]

Fortheundergraduateandgraduatee-commercecourseinanybusinessdiscipline.??Themarket-leadingtextforE-commerce.?Thiscomprehensive,market-leadingtextemphasisesthethreemajordrivingforcesbehindE-commerce–technologychange,businessdevelopment,andsocialissues–toprovideacoherentconceptualframeworkforunderstandingthefield.?Thenintheditionfeaturesupdatestothetext,data,figures,andtablesbasedonthelatestmarketingandbusinessintelligenceavailablefromeMarketer,PewInternet&AmericanLifeProject,ForresterResearch,comScore,GartnerResearch,andotherindustrysources.?Allopening,closingand“Insighton”casesareneworupdated.?