书目

T-shirts and Suits：A Guide to the Business of Creativity

内容简介

Successfulcreativeenterprisesintegratecreativityandbusiness.T-ShirtsandSuitsoffersanapproachwhichbringstogetherbothcreativepassionandbusinessbestpractice.Writteninanengagingandjargon-freestyle,thebookoffersinspirationandappropriateadviceforallthoseinvolvedinrunningorsettingupacreativebusiness.Marketing,intellectualproperty,finance,competition,leadership-andmore-areincludedinthisguide.ExamplesofbestpracticeareillustratedinelevenIdeasinActionsectionsfeaturingarangeofcreativebusinessesandorganisations.DavidParrishspecialisesinadvisingandtrainingcreativeentrepreneursusinghisownexperienceandinternationalbestpractice.WithaforewordbyShaunWoodwardMP,UKMinisterforCreativeIndustriesandTourism,thisisanupdatedversionoftheParrish'sbestsellingbook,firstpublishedin2005.

作者简介

Davidhasdirectexperienceofleadingandmanagingcreativeandculturalenterprises.Hispracticalexperienceiscomplementedbyacademicqualifications,professionalaccreditationsandmembershipofseveralmanagementinstitutes.Heuseshisknowledgeandexperiencetohelpcreativeandculturalenterprisestobecomeevenmoresuccessfulthroughspecialisttrainingandconsultancyprojects.Davidaddsvaluetoclients’businessesandorganisationsinternationallybytransferringgreatideas,effectivetechniquesandbestpracticebetweenindustriesandsectors,andacrossnationalandculturalboundaries.Heempowersclientsbyhelpingthemtoadaptinternationalbestpracticetotheirownlocalcircumstances.David’sworkisinternationallyrespectedandhehasassistednumerousbusinesses,governmentagenciesandnot-for-profitorganisationsintheUK,India,Canada,theUnitedArabEmirates,France,Italy,Switzerland,Egypt,Turkey,Germany,Denmark,SouthAfrica,Singapore,ThailandandChina.

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