内容简介
Masterthe3C'sofHead-TurningDesign!Coveryourbasicswiththebookthatcoverseverythingfromtypographyandcolortolayoutandbusinessissues!JimKrause,authorofthepopularIndexseries,guidesyouthroughtheunderstandingandpracticeofthethreeelementseverysuccessfulvisualdesignmusthave:Components:Learnhowtogetthemostoutofthephotos,illustrations,icons,typography,linework,decoration,bordersandbackgroundsyouusewithinyourdesign.Composition:Practicecombiningthecomponentsofadesigninavisuallyappealingwaybyusingtheprinciplesofplacement,grouping,alignment,flowandspacingtocreateapleasing,cohesivedesign.Concept:Utilizetheintangibleelementsoftheme,connotationandstyletopresentanddeliveryourmessageinawaythatwillwowyourclientseverytime.Whetheryou'reanew,mid-levelorexperienceddesignerwhoisbrainstormingideasorfinalizingyourpresentation,thishandy-to-use,take-it-with-youbookwillinstructandinspireyoutonewheightsofcreativity.
作者简介
JimKrausehasworkedasadesignerinthePacificNorthwestsincethe1980s.Hehasproducedaward-winningworkforclientslargeandsmall,includingMicrosoft,McDonald's,WashingtonApples,BellHelicopter,Paccar/Kenworth,NorthernTrustandSeattlePublicSchools.HelivesinBellingham,Washington.