On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More, 2nd Edition

Theonlycomplete,in–depthguidetocontemporaryon–premisecateringprinciplesandpracticesOn–premisecateringisanessentialpartofthefast–growingcateringandeventsindustry,andthisistheonlyguidethatcoversalltheessentialskillsandknowledgeaprofessionalneedstosucceedinthefield.Writtenbythreetopcateringexpertsandeducators,On–PremiseCateringisthedefinitiveguidetocateringinhotels,banquethalls,weddingfacilities,conferencecenters,privateclubs,andothervenues.ThisnewSecondEditionhasbeenthoroughlyupdatedandrevisedtocovermoderntechnologicaltrendsintheindustry,includingonlinemarketing,socialmedia,anddigitalproposals,aswellasmoderndécor,effectivemenuwriting,cateringinstadiumsandcasinos,andmore.FullyupdatedtokeeppacewithcurrentindustrytrendsandpracticesCoversallaspectsofon–premisecatering,fromfoodandbeverageservice,roomsetup,anddécor,tostaffing,marketing,andfinancialcontrolsIdealforcaterers,eventprofessionals,chefsworkinginon–premisefacilities,andstudentsinculinary,hospitality,andfoodservicemanagementprogramsOn–premisecateringrequiresabroadrangeofknowledge,fromaccountingandmarketingbasicstoeventcoordinationandmanagementskills,andthisbookprovidesalltheinformationstudentsandprofessionalsneedtosucceedinthisexcitinganddynamicfield.