The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change
- 作者
- 出版社 Portfolio Hardcover
- 出版时间 2013年1月
- ISBN 9781591844235
- 定价 216.90
内容简介
Howtheworld’smostsuccessfulcompaniesstayrelevantthroughconstanttransformationFormostbusinesses,successisfleeting.Thereareonlytworealchoices:stickwiththestatusquountilthingsinevitablydecline,orcontinuouslychangetostayvital.Buthow?BestsellingleadershipandmanagementguruJasonJenningsandhisresearchersscreened22,000com/x7fpaniesaroundtheworldthathadbeencitedasgreatexamplesofreinvention.Theyselectedthebest,verifiedtheirsuccess,interviewedtheirleaders,andlearnedhowtheypursuenever-endingradicalchange.ThefreshinsightstheydiscoveredbecameJennings’s“reinventionrules”foranybusiness.Thefeaturedcompaniesinclude:?Starbucks—whichturneditselfaroundbymak/x7fingtonsofsmallbetsonnewideas.Fresherstoredesigns,betterfoodproducts,andfreeWi-Fiwereafewoftheresults.?ApolloTyres—whichlaunchedtheApolloAcademytotraineveryoneandreinventedhowitfinds,keeps,andgrowspeople.Itwentfromfivehundredmilliontotwobillioninannualsalesinonlyafewyears.?ArrowElectronics—whichfoundsuccessbysolvingproblemsthatdroveitscustomerscrazyandhasbecomeatwenty-billion-dollarelectronicsgiantbyshiftingitsfocusfromsellingcommoditiestocustomtailoringsolutions.?SmithfieldFoods—whichfacedaPRcrisisoverthewayitslaughteredanimalsandpollutedtheenvironmentandtransformeditselfbyhiringanenvironmentalactivistandempoweringhimtotransformthecompany’sethos.?TheAnderson-McQueenFuneralHome—whichinsteadoflamentingthegrowingpopularityofcre/x7fmationsopeneditsownprofitablecremationcenterandturnedtheentireindustryupsidedown.Ifyou’rereadytotosssameold,sameoldoutthedoor,TheReinventorswillbecomeyourroadmaptosuccessfullypursuingcontinuouschange.Itwillhelpyourcompanystayrelevantforyearstocome.
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