书目

Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

内容简介

AFastCompanybloggerandformerMcKinseyconsultantprofilesthenextgenerationbusinessstrategists:the"Outthinkers""Outthinkers"areentrepreneursandcorporateleaderswithanewplaybook.Theyseeopportunitiesothersignore,challengedogmaothersacceptastruth,rallyresourcesotherscannotinfluence,andunleashnewstrategiesthatdisrupttheirmarkets.OutthinktheCompetitionprovesthatbusinesscompetitionisundergoingafundamentalparadigmshiftandthatduringsuchrevolutions,outthinkersbeattraditionalists.OutthinktheCompetitionpresentsstoriesofbreakthroughcompanieslikeApple,Google,Vistaprint,andRosettaStonewhosestunningperformancesdefytraditionalexplanationandwillinspirereaderstooutthinkthecompetition.Coreconceptsinthebookinclude:DiscovertheEightDimensionsofDisruptionLearntoplaybytheOutthinkerPlaybookDeveloptheFiveHabitsoftheOutthinkerImplementtheOutthinkerProcessIt′stimetobucktraditioninordertostayahead.Outthinkthecompetitionanduncoveropportunitieshidinginplainsight.

作者简介

KaihanKrippendorffisisabusinessstrategist,author,andinvestor.AformerconsultantwithMcKinsey&Co.,Kaihanworksgloballywithambitiouslargeandmedium-sizedcorporations,includingMicrosoft,L'Oreal,andJohnson&Johnson,teachingexecutivesandentrepreneurshowtounleashtheirstrategiccreativitytoraisetheirorganization'sperformance.KaihanalsoblogsforFastCompany.com,isanactivepublicspeaker,andisregularlyfeaturedinkeybusinessmediaoutlets.HispreviousbooksincludeTheArtoftheAdvantage,HideaDaggerBehindASmile,andTheWayofInnovation.Learnmoreatwww.kaihan.net.

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