AtlasofArchitectureToday

Inthefinalyearsofthe20thcenturyandthebeginningofthe21stcentury,comsumerismhasbecomealeisure-focusedactivity.Theriseoftheconsumerculturehasbroughtaboutmorewidespreadcompetitioninthecommercialsector.Storesdisplayincreasinglymorestrikingandintelligentdesigns,aimedatattractingtheconsumerwhofindshimselfsaturatedwithavastchoiceofproducts.Thismeansthattheroleofdesignersisofthemostimportantintheprocessofwinningnewcustomers.Theycreatedesignsbasedontheserviceabilityoftheproductbutwithtouchesofseductionandimagiantioninorertoheightendesirefortheitemondisplay.Thismeansthattheroleofdesignersisone.Theydesignshowroomsthataremoreimaginative,moredramatic,withspectacularideas,usingmaterialsthatattracttheattentionofshoppers.20世纪末到21世纪初，消费主义成为主要趋势。消费者文化的上升直接带来了商业方面的更广泛竞争。商店通过更多醒目和聪明的设计进行展示，以吸引顾客并挖掘其需求潜力。这意味着在赢得新的顾客过程中，设计师的角色是尤其重要。他们根据产品的适用性来设计，但是又要诱惑和提升消费者的消费欲望。设计师设计更具有吸引力、更令人遐想的展示厅，使用不同的素材来吸引顾客的注意力。