内容简介
Adeepunderstandingofletterformsandknowledgeoftheireffectiveusecanonlybeobtainedwithconstantobservationandexperimentation;itevolvesoveralifetimeofdesignpracticeandstudy.Thiscomprehensiveguideisintendedtoadvancetheprogressofdesignersseekingtodeepentheirtypographicexpertise.TypographyEssentialsisapractical,hands-onresourcetodistill,organize,andcompartmentalize--butnottooversimplify--themanycomplexissuessurroundingtheeffectiveuseoftypography.Itisfordesignersofeverymediuminwhichtypeplaysamajorrole,andisorganizedanddesignedtomaketheprocessenjoyableandentertaining,aswellasinstructional.Thisbookisdividedintofoureasy-to-usesections:TheLetter,TheWord,TheParagraph,andThePage.Eachofthe100principleshasanexplanationandexamplesrepresentingtheprincipleinaction.
作者简介
InaSaltzisanartdirector,designer,writer,photographerandprofessor(ofElectronicDesignandMultimediaatTheCityCollegeofNewYork)whoseareasofexpertisearetypographyandmagazinedesign.Forover22years,InawasaneditorialdesigndirectoratTimeMagazine(InternationalEditions),WorthMagazine,andothermagazinesincludingGolfMagazine,GolfforWomenMagazine,andWorldbusinessMagazine.Inafrequentlylecturesontopicsrelatedtomagazinedesignandtypography,includingToronto,Atlanta,Denver,Moscow,AmsterdamandCalgary.SheliveswithherhusbandinNewYorkCity.,,