Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Greatbusinessesnaturallyhavemanythingsincommon:superblydesignedproductsandservices,knockoutcustomerexperiences,sustainedexcellenceatexecution,outstandingtalentandteamwork,andgreatleadership.Butthere'salsosomethingelse,anXfactorthatkeepsrenewingandstrengtheninggreatbusinessesthroughgoodtimesandbad.Basedonalmosttenyearsofempiricalresearchinvolving50,000companies,JimStengelshowshowtheworld's50bestbusinesses-asdiverseasApple,RedBull,PampersandPetrobras-haveacauseandeffectrelationshipbetweenfinancialperformanceandtheirabilitytoconnectwithfundamentalhumanemotions,hopes,valuesandgreaterpurposes.Inthis,thenextbigideabook,Stengeldeftlyblendstimelesstruthsabouthumanbehaviourandvaluesintoanactionframework,toshowushowbyembracingwhathedescribesas'brandideals',theworld'sbestbusinessescanachieveincrediblegrowthanddrasticallyimprovetheirperformance.