This Means This, This Means That：A User's Guide to Semiotics

Semioticsisthetheoryofsigns,andreadingsignsisapartofeverydaylife:fromroadsignsthatpointtoadestination,tosmokethatwarnsoffire,tothesymbolsburiedwithinartandliterature.Semiotictheorycan,however,appearmysteriousandimpenetrable.Thisintroductorybookdecodesthatmysteryusingvisualexamplesinsteadofabstracttheory.Thisneweditionfeaturesanexpandedintroductionthatcarefullyandclearlypresentstheworldofsemiotics,beforeleadingintothebook's76sectionsofkeysemioticconcepts.Eachshortsectionbeginswithasingleimageorsign,accompaniedbyaquestioninvitingustointerpretwhatweareseeing.Turningthepage,wecancompareourresponsewiththetheorybehindthesign,andinthisway,activelyengageincreativethinking.Afascinatingread,thisbookprovidespracticalexamplesofhowmeaningismadeincontemporaryculture.